Overview

VP Commercial Partnerships & Market Development 

We are seeking an experienced commercial leader to build and scale NanoClear’s go-to-market strategy from the ground up. This role will own market creation, strategic partnerships, channel development, and commercial execution across OEM, distribution, dealer, and professional channels.

Role Summary

The ideal candidate is a commercial builder who combines strategic partnership expertise with strong execution capabilities, with a proven track record of bringing innovative physical products to market, creating new markets from zero, scaling through established industry ecosystems, and building high-performing sales channels.

Key Responsibilities:

● Build and execute global commercial strategy across OEM, distributor, dealer, and professional channels

● Create new markets from the ground up — identifying opportunities, defining market entry strategies, building early customer relationships, and establishing repeatable sales processes

● Develop and manage strategic OEM partnerships with leading manufacturers in pool, spa, and water treatment industries

● Build channel partnerships with distributors, retailers, pool builders, service companies, and other industry stakeholders

● Own partner pipeline development, negotiations, commercial agreements, and long-term relationship management

● Develop sales playbooks, value propositions, training materials, and channel enablement programs

● Recruit, manage, and support regional sales resources and channel representatives as the company scales

● Collaborate with Product, Operations, Marketing, and R&D teams to ensure market feedback drives product and commercial decisions

● Build systems and processes to measure pipeline, conversion, partner performance, and revenue growth

 

Qualifications:

● Proven track record of building markets and commercial channels from zero, including taking new products from early adoption to scaled revenue

● Experience selling through channel partners, OEMs, distributors, or strategic partnerships in traditional industries

● Experience building and managing sales teams, representatives, or regional commercial resources

● Experience in hardware, manufacturing-driven businesses, and complex supply chains

● Experience in U.S. market development and working with U.S.-based customers, partners, and distributors

● Ability to operate independently in an early-stage company without a large existing commercial team

● Strong commercial judgment with the ability to translate technical products into clear customer value propositions

● Excellent negotiation, communication, and relationship-building skills

● Fluent English required

 

Highly Preferred

● Experience in pool, spa, water treatment, or related industries

● Experience with OEM partnerships and aftermarket / recurring revenue business models

● Experience commercializing physical products through established distribution networks

 

Who You Are

A strategic and hands-on commercial builder who thrives in ambiguity and enjoys creating something new. You are equally comfortable developing high-level partnerships with global industry leaders and rolling up your sleeves to build the processes, relationships, and sales infrastructure needed to scale.

You are resourceful, data-driven, and able to work cross-functionally with a lean team while maintaining focus on execution and measurable growth.

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