Overview

The Job:
Take our deep content and turn it into short-form media that makes Aleph Beta’s audience grow.
Aleph Beta has an extraordinary library—hours and hours of courses, podcast seasons, animated videos. Your job is to mine that library (and create original content) to produce the kind of short-form, scroll-stopping, shareable media that brings new people into our world. “Our world” means: followers on Instagram, Facebook, TikTok, X, LinkedIn, YouTube. Email subscribers. App downloads. Anyone who wasn’t in Aleph Beta’s orbit yesterday and is today because of something you made.

Here’s what that looks like in practice:
1. Short-Form Video
This is the heart of the role. You’re creating reels, TikToks, YouTube Shorts, and social clips—both from existing content and from scratch. You know what a good hook looks like. You study creators who are great at this and you understand why their work lands. You’re not just cutting clips—you’re crafting moments that make people want more.
2. Lead Magnets
Printable Seder guides. “5 questions that will transform your Shabbat table.” A beautifully designed one-pager for understanding a hard parsha. You think creatively about what would make someone hand over their email address, and you make it. This is a core part of how we grow our list, especially around holidays.
3. Ad Creative
The best organic content often becomes the best ad creative. You’ll work closely with whoever is running paid campaigns to develop and test creative—hooks, formats, angles—and iterate based on what performs.
4. Multi-Platform Growth
We’re on every major platform and we’ve barely scratched the surface on most of them. Growing our followership is part of the job. So is growing our email list. So is creating the kind of content that gets shared widely enough to reach people who would never have found us through a Google search. If something you make goes genuinely viral and brings thousands of new people to Aleph Beta—that’s a massive win, and I want to celebrate it like one.

This is a hands-on creative role at a nonprofit—not a director-level position. But it’s a role with real ownership, real creative freedom, and the chance to meaningfully shape how people discover Torah content that could change their lives.

Skills
1. Creative and technical skill. You can make things. You’re fluent in short-form video—editing, pacing, hooks, formats. You write well. You have a design sensibility. You’re comfortable with AI tools for ideation and iteration. You’re fast and you’re good. If you have a portfolio or a body of work you can show me, that’s worth more than any bullet point on a resume.
2. Strategic thinking and ownership. You’re a student of what works online. You study successful creators—Diary of a CEO, Ali Abdaal, whoever your references are—and you can explain why their content works, not just that it does. You think in terms of growth: followers, leads, conversions. You form hypotheses, test them, measure what happens, and adapt. You don’t just produce content—you own the outcome. If something isn’t working, you don’t need me to tell you to change course.
3. A deep understanding of our brand and our mission. This is the one that matters most, and it’s the one I need to spend some time on.
Here’s what I mean. There’s a temptation, when you’re making short-form content for a Torah education company, to distill everything into snappy questions and answers. “Why don’t we eat on Yom Kippur? Here’s a mind-blowing answer!” And I get the instinct—that format works for a lot of creators. But that’s not our brand, and if you do that with our content, you’ll actually be undermining what makes us special.

Qualifications
– Demonstrated experience creating short-form video content (show me your work—links to accounts or a portfolio)
– Proficiency with video editing tools (CapCut, Premiere, DaVinci—whatever you use, as long as you’re fast and good)
– Strong writing ability—hooks, captions, ad copy, email subject lines
– Comfort with AI tools for ideation, drafting, and creative iteration
– Experience growing a social media audience with measurable results
– Design sensibility for lead magnets, graphics, and visual content (Canva, Figma, or similar)
– Familiarity with social media analytics—you track what’s working and learn from it

Strongly preferred:
– You already know and love Aleph Beta’s content
– Experience creating content for educational, religious, or mission-driven organizations
– Familiarity with the Jewish community—you understand the audience
– Experience with lead generation and email list building
– You’ve made something go viral and you can tell me why it worked

 

Include in your application:

– Your resume
– A portfolio or examples of short-form content you’ve created (links are fine—Instagram, TikTok, YouTube, whatever you’ve got)
– A brief note telling me: what’s your relationship with Aleph Beta’s content? And what’s a piece of content you’ve created that you’re genuinely proud of—and why?

Bonus points: Pick any Aleph Beta video, podcast episode, or course and tell me how you’d turn it into a piece of short-form content. Not a distillation—a trailer. What moment would you build it around? What would the hook be? What platform? Why? Do this well and you’ll jump to the top of the pile.
And one more thing: if you love Aleph Beta’s content and you’re a creative person but you’re not sure you have enough “professional” experience—still reach out. Able to convey passion for the mission combined with creative instinct is something I can work with. A polished resume with no connection to what we do is something I can’t.

Tell them you heard about the position from Nefesh B’Nefesh.

Please do not repost position.