A structured introduction to
digital marketing fundamentals
This course provides a structured introduction to the essential areas of digital marketing. Participants will become familiar with core concepts across content marketing, SEO, paid search, social media advertising, email marketing, CRM systems, analytics, and the practical use of AI in today’s marketing environment.
Course Starting November 2026
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WORKING IN PARTNERSHIP TO BUILD A STRONGER ISRAEL THROUGH ALIYAH
Shara Shetrit
Shara is a seasoned social media professional with over three decades of marketing experience including 12 years as the Senior Social, Community, and Digital Media Manager at Nefesh B’Nefesh. Holding a degree in Communications and Marketing from NYU, she has deep technical knowledge of major social media platforms such as LinkedIn, Facebook, Instagram, and TikTok. As a digital ads expert and skilled marketing copywriter, Shara directs her team to craft compelling content that resonates with audiences.
Michal Kaye
Michal is a Business Mindset Coach and former six-figure event planner with over 15 years of experience building businesses from the ground up. She helps creative entrepreneurs calm the chaos, package their services profitably, and step into their next level of growth with confidence. Drawing on certifications in NLP, Timeline Therapy, and transformational coaching, as well as her own journey running global businesses, Michal combines practical strategy with mindset shifts that stick.
Sarah Adam
As Head of Growth Partnerships & Influencer Marketing, Sarah leads a team of 5 Partnership Managers driving awareness and conversions for Wix’s products through influencer collaborations, podcast partnerships, and UGC campaigns. Over the past 2 years, Sarah has been sharing the behind-the-scenes reality of building and scaling influencer programs on LinkedIn. What started as documenting her learnings has grown into a community of 32K marketers who want honest conversations about what actually works (and what doesn’t).
Before diving into influencer marketing, Sarah spent years in B2B SaaS building partner programs at Contentsquare, leading Wix’s first co-marketing initiatives with Google Cloud and AWS, and managing teams focused on lead generation and growth.
Hadassah Levy
Hadassah has been a digital marketer since 2004, before the title even existed! She specializes in content writing, social media marketing and content management, with a little bit of WordPress development, PPC and SEO thrown in for good measure. Hadassah works with clients around the world and focuses primarily on websites with Jewish content. She has never said no to a chance to speak and has presented at Temech, Megacomm, PICO and more. More info at http://i-pointmediagroup.com
Yoni Alpert
Yoni is the owner of The Prospecting Engine, helping businesses grow through tailored digital marketing strategy and hands-on implementation. He has managed over $1M in ad spend across Facebook, Instagram, and LinkedIn, and led large-scale outreach campaigns that generated hundreds of booked calls and significant revenue. Yoni works with clients ranging from local businesses and startups to nonprofits, tech firms, and publicly traded companies, combining data-driven paid ads with persuasive outreach to drive real results.
Shlomo Wiesen
Shlomo is an SEO and content consultant with 12 years of SEO experience managing SEO for small startups, global organizations, with a specialty in utilizing content and link building to grow website organic traffic. Shlomo is also a guest lecturer at Pratt University teaching SEO, content management, AI tools, and online reputation management.
Talia Krief
Talia is a freelance social media manager specializing in short form video content that turns attention into real business results. With over six years of experience, she helps brands stand out through strategic Reels, TikToks, and UGC-style videos that feel authentic, not overproduced.
After making Aliyah after high school, Talia now lives in Carmei Gat and works with brands in Israel and abroad, combining content creation with a sharp understanding of how audiences actually behave online.
Aliza Naon is a process and automation consultant and the founder of SmartBizOps, where she helps small business owners streamline operations using smart systems and AI-driven workflows.
With over 10 years of experience in project management, business operations, and process optimization across industries including banking, healthcare, research, and services, Aliza specializes in turning complex operations into simple, efficient systems.
She holds a Master’s degree in Finance and a Bachelor’s in Business Management from the Sorbonne, and is passionate about making AI and automation practical, accessible, and immediately useful for real-world businesses.
David Levine
David Levine is a results-driven entrepreneur who transformed a local store into a nationally recognized brand. Now a digital marketing consultant with I Am Your Virtual Professional at iamyourvirtualprofessional.com, he helps entrepreneurs and solopreneurs level the digital playing field through WordPress web design, SEO-driven content, branding, and business development. He holds degrees from the University of Illinois Chicago and Loyola University Chicago, a Project Management Certificate from DePaul, multiple Google and HubSpot certifications, and is completing a book on exceptional customer experience.
