Our vision is to educate students on campuses across America about the viability of creating a successful and meaningful life in Israel. We strive to promote a positive view of Israel through the eyes of young professionals who have chosen to make the country their home.

In Israel, young professionals can successfully develop their careers as well as enjoy opportunities that would not necessarily be available to them in the US.

We want to change the conversation where students begin to view Israel as a country to which people move by choice.