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JERUSALEM (JTA)—The Jewish Agency has agreed to a collaboration on North American aliyah with Nefesh B'Nefesh. The organizations announced Sept. 14 that under an agreement Nefesh B'Nefesh will have primary responsibility for marketing and promotion, while the Jewish Agency will remain responsible for determining aliyah eligibility with other authorities in Israel and also will pay the airfare for each new emigre. The organizations have been in competition with each other for several years. Future olim from the United States and Canada can apply for both Nefesh B'Nefesh services and the Jewish Agency aliyah eligibility process using one application through Nefesh B'Nefesh. The Jewish Agency will continue to maintain aliyah emissaries in North America but as a result of the collaborative venture, and Nefesh B'Nefesh's use of Internet-based marketing and communications to promote aliyah, it will be able to curtail the scope of this function in the future. The agency will continue to offer services to all those eligible to immigrate under the Law of Return, including those that do not fall under the umbrella of the joint venture with Nefesh B'Nefesh.
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