The Job:
\nTake our deep content and turn it into short-form media that makes Aleph Beta\u2019s audience grow.
\nAleph Beta has an extraordinary library\u2014hours and hours of courses, podcast seasons, animated videos. Your job is to mine that library (and create original content) to produce the kind of short-form, scroll-stopping, shareable media that brings new people into our world. \u201cOur world\u201d means: followers on Instagram, Facebook, TikTok, X, LinkedIn, YouTube. Email subscribers. App downloads. Anyone who wasn\u2019t in Aleph Beta\u2019s orbit yesterday and is today because of something you made.<\/p>\n
Here\u2019s what that looks like in practice:
\n1. Short-Form Video
\nThis is the heart of the role. You\u2019re creating reels, TikToks, YouTube Shorts, and social clips\u2014both from existing content and from scratch. You know what a good hook looks like. You study creators who are great at this and you understand why their work lands. You\u2019re not just cutting clips\u2014you\u2019re crafting moments that make people want more.
\n2. Lead Magnets
\nPrintable Seder guides. \u201c5 questions that will transform your Shabbat table.\u201d A beautifully designed one-pager for understanding a hard parsha. You think creatively about what would make someone hand over their email address, and you make it. This is a core part of how we grow our list, especially around holidays.
\n3. Ad Creative
\nThe best organic content often becomes the best ad creative. You\u2019ll work closely with whoever is running paid campaigns to develop and test creative\u2014hooks, formats, angles\u2014and iterate based on what performs.
\n4. Multi-Platform Growth
\nWe\u2019re on every major platform and we\u2019ve barely scratched the surface on most of them. Growing our followership is part of the job. So is growing our email list. So is creating the kind of content that gets shared widely enough to reach people who would never have found us through a Google search. If something you make goes genuinely viral and brings thousands of new people to Aleph Beta\u2014that\u2019s a massive win, and I want to celebrate it like one.<\/p>\n
This is a hands-on creative role at a nonprofit\u2014not a director-level position. But it\u2019s a role with real ownership, real creative freedom, and the chance to meaningfully shape how people discover Torah content that could change their lives.<\/p>\n
Skills
\n1. Creative and technical skill. You can make things. You\u2019re fluent in short-form video\u2014editing, pacing, hooks, formats. You write well. You have a design sensibility. You\u2019re comfortable with AI tools for ideation and iteration. You\u2019re fast and you\u2019re good. If you have a portfolio or a body of work you can show me, that\u2019s worth more than any bullet point on a resume.
\n2. Strategic thinking and ownership. You\u2019re a student of what works online. You study successful creators\u2014Diary of a CEO, Ali Abdaal, whoever your references are\u2014and you can explain why their content works, not just that it does. You think in terms of growth: followers, leads, conversions. You form hypotheses, test them, measure what happens, and adapt. You don\u2019t just produce content\u2014you own the outcome. If something isn\u2019t working, you don\u2019t need me to tell you to change course.
\n3. A deep understanding of our brand and our mission. This is the one that matters most, and it\u2019s the one I need to spend some time on.
\nHere\u2019s what I mean. There\u2019s a temptation, when you\u2019re making short-form content for a Torah education company, to distill everything into snappy questions and answers. \u201cWhy don\u2019t we eat on Yom Kippur? Here\u2019s a mind-blowing answer!\u201d And I get the instinct\u2014that format works for a lot of creators. But that\u2019s not our brand, and if you do that with our content, you\u2019ll actually be undermining what makes us special.<\/p>\n
Qualifications
\n– Demonstrated experience creating short-form video content (show me your work\u2014links to accounts or a portfolio)
\n– Proficiency with video editing tools (CapCut, Premiere, DaVinci\u2014whatever you use, as long as you\u2019re fast and good)
\n– Strong writing ability\u2014hooks, captions, ad copy, email subject lines
\n– Comfort with AI tools for ideation, drafting, and creative iteration
\n– Experience growing a social media audience with measurable results
\n– Design sensibility for lead magnets, graphics, and visual content (Canva, Figma, or similar)
\n– Familiarity with social media analytics\u2014you track what\u2019s working and learn from it<\/p>\n
Strongly preferred:
\n– You already know and love Aleph Beta\u2019s content
\n– Experience creating content for educational, religious, or mission-driven organizations
\n– Familiarity with the Jewish community\u2014you understand the audience
\n– Experience with lead generation and email list building
\n– You\u2019ve made something go viral and you can tell me why it worked<\/p>\n
<\/p>\n
Include in your application:<\/p>\n
– Your resume
\n– A portfolio or examples of short-form content you\u2019ve created (links are fine\u2014Instagram, TikTok, YouTube, whatever you\u2019ve got)
\n– A brief note telling me: what\u2019s your relationship with Aleph Beta\u2019s content? And what\u2019s a piece of content you\u2019ve created that you\u2019re genuinely proud of\u2014and why?<\/p>\n
Bonus points: Pick any Aleph Beta video, podcast episode, or course and tell me how you\u2019d turn it into a piece of short-form content. Not a distillation\u2014a trailer. What moment would you build it around? What would the hook be? What platform? Why? Do this well and you\u2019ll jump to the top of the pile.
\nAnd one more thing: if you love Aleph Beta\u2019s content and you\u2019re a creative person but you\u2019re not sure you have enough \u201cprofessional\u201d experience\u2014still reach out. Able to convey passion for the mission combined with creative instinct is something I can work with. A polished resume with no connection to what we do is something I can\u2019t.<\/span><\/p>\nTell them you heard about the position from Nefesh B\u2019Nefesh.\r\n\r\nPlease do not repost position.<\/pre>\n","protected":false},"author":42,"featured_media":100038656,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_promoted":"","_job_location":"","_application":"jobs@alephbeta.org","_company_name":"Aleph Beta","_company_website":"https:\/\/alephbeta.org\/","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":1,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[],"job-categories":[38,37],"job-types":[2],"class_list":{"0":"post-100038653","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"job_listing_category-marketing-communications-and-pr","7":"job_listing_category-social-media","8":"job_listing_type-full-time","10":"job-type-full-time"},"_links":{"self":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-listings\/100038653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/users\/42"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/media\/100038656"}],"wp:attachment":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/media?parent=100038653"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job_listing_region?post=100038653"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-categories?post=100038653"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-types?post=100038653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}