About the Role
\nWe are seeking a skilled Social Media & Digital Communications Specialist to lead our online presence across corporate and consumer channels. The position involves promoting our brand
\nimage, technologies, and product lines in both Homeland Security (HLS) markets and consumer segments, ensuring a consistent voice while reaching vastly different audiences.
\nThis role combines creative storytelling, strategic marketing, and analytical thinking to increase awareness, engagement, and credibility in global markets.<\/p>\n
Responsibilities Strategic Planning
\n\u2022 Develop and execute a comprehensive social media strategy tailored to both HLS and consumer audiences.
\n\u2022 Manage and optimize digital campaigns across LinkedIn, Facebook, Instagram, X, YouTube, and industry-specific platforms.
\n\u2022 Ensure compliance with industry standards, regulatory requirements, and corporate communications guidelines.
\nContent Creation & Management
\n\u2022 Create engaging visual and written content, including posts, product videos, infographics, case studies, and success stories.
\n\u2022 Build narratives that highlight the value of our security solutions and consumer products.
\n\u2022 Coordinate with product managers, sales teams, and technical specialists to translate complex technologies into clear, market-oriented messaging.<\/p>\n
Brand Awareness & Reputation
\n\u2022 Strengthen brand positioning through thought-leadership, innovation messaging, and professional engagement.
\n\u2022 Manage crisis messaging procedures on digital platforms where necessary.
\n\u2022 Drive social community management and interaction with professional organizations, media, and influencers.
\nPerformance & Analytics
\n\u2022 Track KPI performance on all platforms with regular reporting and actionable insights.
\n\u2022 Optimize campaigns using data on engagement, reach, audience behavior, and conversion metrics.
\n\u2022 Monitor competitive activities and industry trends.<\/p>\n
Qualifications
\n\u2022 Bachelor\u2019s degree in Marketing, Communications, Public Relations, Business, Security Studies, or a related field.
\n\u2022 2\u20135 years of experience in social media management, digital marketing, or corporate communications (experience in HLS\/technology\/defense markets is an advantage).
\n\u2022 Strong storytelling and copywriting skills in English (additional languages are an advantage).
\n\u2022 Solid understanding of brand positioning across technical and consumer markets.
\n\u2022 Experience with social media analytics tools and paid campaigns (LinkedIn Ads, Meta Ads, Google Ads).
\n\u2022 Ability to manage sensitive content with discretion and compliance awareness.<\/p>\n
Skills & Competencies
\n\u2022 Creative thinking and visual storytelling
\n\u2022 Strategic planning and measurable execution
\n\u2022 Ability to simplify and communicate complex technologies
\n\u2022 Multitasking and deadline management
\n\u2022 Strong ethics and attention to compliance<\/p>\n
Preferred\/Added Value Software & Tools
\nExperience with the following tools is considered an advantage:
\nDesign & Creative Content
\n\u2022 Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
\n\u2022 Canva Pro
\n\u2022 CapCut \/ InShot (mobile video editing)
\n\u2022 Figma (UI\/visual content collaboration)<\/p>\n
Analytics, SEO & Audience Insights
\n\u2022 Google Analytics
\n\u2022 Social Native Analytics (LinkedIn, Meta Business Suite, YouTube Studio)
\n\u2022 SEMrush \/ Ahrefs (SEO & market insights)
\n\u2022 Brandwatch \/ Meltwater (brand sentiment & industry monitoring)<\/p>\n
Paid Campaign & Ad Management
\n\u2022 LinkedIn Campaign Manager
\n\u2022 Meta Ads Manager (Facebook\/Instagram)
\n\u2022 Google Ads
\n\u2022 YouTube Advertising Tools
\nBusiness & CRM Integration (especially for HLS markets)
\n\u2022 Salesflare CRM
\n\u2022 Priority
\n\u2022 Monday (workflow & project management)<\/p>\n
What We Offer
\n\u2022 Opportunity to shape global brand visibility for innovative security and consumer technologies.
\n\u2022 Work in a dynamic, multidisciplinary environment at the forefront of public safety and consumer markets.
\n\u2022 Competitive compensation and benefits package.
\n\u2022 Professional growth opportunities in international markets.<\/p>\n
Tell them you heard about the position from Nefesh B\u2019Nefesh.\r\n\r\nPlease do not repost position.<\/pre>\n","protected":false},"author":42,"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_promoted":"","_job_location":"Jerusalem","_application":"Danemacorp@gmail.com","_company_name":"IDenta","_company_website":"https:\/\/www.identa-corp.com\/","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job_listing_region":[44],"job-categories":[38,37],"job-types":[2],"class_list":{"0":"post-100038638","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_region-jerusalem","6":"job_listing_category-marketing-communications-and-pr","7":"job_listing_category-social-media","8":"job_listing_type-full-time","10":"job-type-full-time"},"_links":{"self":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-listings\/100038638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/users\/42"}],"wp:attachment":[{"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/media?parent=100038638"}],"wp:term":[{"taxonomy":"job_listing_region","embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job_listing_region?post=100038638"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-categories?post=100038638"},{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/www.nbn.org.il\/jobboard\/wp-json\/wp\/v2\/job-types?post=100038638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}