Natasha Denona, a global leader in the beauty industry, is seeking a talented PPC/Web Analyst to join our team.

The PPC analyst is responsible for managing and optimizing the company’s various pay-per-click advertising campaigns across search engines, social media platforms, and other digital advertising channels. The analyst will analyze campaign performance data, identify opportunities for improvement, and implement strategies to enhance the return on investment (ROI) of the company’s PPC advertising efforts.

Key Responsibilities:

  • Manage and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, and others.
  • Conduct thorough keyword research and analysis to identify the most effective and profitable keywords for the business.
  • Monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS).
  • Develop and implement A/B testing strategies to continuously improve the performance of PPC ad creatives, landing pages, and other campaign elements.
  • Collaborate with the marketing team to align PPC campaigns with the overall marketing strategy and business objectives.
  • Prepare detailed reports and presentations to communicate campaign performance and provide recommendations for optimization.
  • Stay up-to-date with the latest trends, best practices, and changes in the PPC advertising landscape.
  • Provide guidance and support to other team members on PPC-related tasks and strategies.
  • Work with The PPC agency.

Required Skills and Qualifications:

  • Bachelor’s degree in marketing, advertising, or a related field.
  • Two to three years of experience in PPC advertising management or digital marketing.
  • Proficient in the use of PPC platforms such as Google Ads, Bing Ads, and Facebook Ads.
  • Familiarity with web analytics tools (e.g., Google Analytics) and data visualization software
  • Strong analytical and data-driven decision-making skills.
  • Ability to interpret and communicate complex data insights effectively.
  • Excellent problem-solving and critical-thinking skills.
  • Strong written and verbal communication skills.
  • Adaptability and willingness to stay current with industry trends and changes.
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