The Digital Marketing Course is Underway

Written by on November 1, 2018 in

By: Racheli Fromowitz

Digital marketing is a vital channel for acquiring and retaining customers. Every business around the world is undergoing a transformation, creating and implementing digital marketing strategies and tools to take their business to the next level. For English speakers living in Israel this is a promising space, rich in employment opportunity. GBS wanted to give Olim in the south an opportunity to tap into these skills. Whether it be for Olim looking to enrich their skills for their current positions, small business owners in the south to grow their business, or those looking for employment and want to develop their marketable skills, this course is here to serve them all.

Chani Goldblatt, who made Aliyah this past summer (2018), joined this course with two goals: “I wanted to work on skills that are currently in demand and would help me in my current job, and maybe someday help me re-open my baking business that I once had back in Las Vegas”. This is the only course of its kind offered anywhere south of Jerusalem, and Chani adds “I very much appreciate and the fact that they made this course available and possible for Olim like me”. Seeing as it adds a tremendous level of difficulty for Olim to need to travel to Tel Aviv or Jerusalem for an English speaking course, as well as the high cost of courses of this nature, made this course offered and heavily subsidized by GBS a game changer. GBS is bringing services and amenities tothe south to make life here for Anglo Olim a more realistic option and give them the tools to create solutions for the challenges Aliyah may bring. This course is a great example of that.




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