Go Beyond- South: Digital Marketing Course

Written by on November 25, 2018 in

Allison Speiser, Employment Advisor

We decided to bring in a digital marketing course to serve two populations in the South – Olim who are freelancers, or running a small business and need to learn to do their own marketing (or to do it better) as well as those looking to advance a career. The field of marketing itself has changed and continues to change, and one can no longer talk about marketing without integrating the digital world. Having a Facebook account is not enough to understand how to use it for marketing a product or a service. Being literate with email and the Internet is no longer enough – and so we brought in Blue Thread Marketing, one of the leading digital marketing strategy companies in Israel, to run a six session course covering everything from Google and Facebook Ads to what a good flyer looks like, to properly running A/B testing on how your campaign is going.

The class was so popular, that participants came from as far away as Tel Aviv, Jerusalem, Ashkelon and Kerem Shalom, though most of the class was from Be’er Sheva or the surrounding area. The class was interactive, with participants free to jump in with questions as they came up. Even homework was assigned to make sure that everyone got the most out of the class.

Our freelancers who participated in this course come out with skills to take their company marketing to the next level, and participants looking to get a foot in the door in the field of digital marketing are now working on re-working their resume and applying for jobs with the assistance of the NBN Employment Department.



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